Favour of a Reply-1

"Dear Isis,

I know you're probably really busy planning events and have very little time to answer questions, however, I love your blog and I read it daily and finally decided to press my luck. I'm an invitation designer in Los Angeles California and several months ago I decided to launch ** Events. I've successfully planned social events for friends and family for many years and I decided to give it a go but I'm not sure how to promote my business. Can you help? I know you're on the other side of the world but who says you can't mentor from the other side of the world (smile). What do you think?"

Dymeesha, Los Angeles, California

Hi Dymeesha,

Thanks for the blog love!

My best advice is to immerse yourself in all things "events". If you know your particular focus (weddings, corporate, meetings, etc...) a good place to start would be to look into educational opportunities. By taking an industry related course, not only can you benefit from the knowledge you'll acquire, you can put yourself in a position to meet some of your peers. It's really important as you're building your business to develop a network of individuals, professionally, that want to see you succeed and understand your "plight".

Once you learn the industry and develop a game plan for how you're going to "attack" your new venture, begin to attend networking events. The only way people are going to know you, is to see you. Begin to network and introduce yourself and your new business to your industry colleagues and really try to build your brand.

Hope this helps and best wishes with your new venture!

The Favour of a Reply

I receive countless emails and private messages from loyal blog readers who are too shy to post requests to the blog. First, I'm very humbled by how dedicated many of you are to reading. When I started my blog, I thought "hmmm, if nothing else, I know my family will read" and now I have colleagues, former Brides, potential Brides and vendors alike that tune in on a regular basis, just to check into my world "behind the scenes". For that I'm a grateful beyond words.

Although I do try really hard to respond to email, with it being busy season and the nature of my hectic life, I just can't. So, in fairness to all, I've decided to start a new weekly series entitled...

"The favour of a reply"

Each week I will post a reply to one of the questions I receive right here on the blog.

Here are the rules:
1. Cardinal rule of this industry is that you can't be shy. If you want to know something, you'll need to speak up. That being said, requests must be made as a "comment" on the previous weeks "Favour of a Reply". Questions sent via email will be disregarded.
2. Request must state your name, city and state
3. One entry per person per week.

Those are the rules. Please remember to be patient as I will try to get to all of your questions and now that I've open the doors, come on in!