Friday

Favour of a Reply-1

"Dear Isis,

I know you're probably really busy planning events and have very little time to answer questions, however, I love your blog and I read it daily and finally decided to press my luck. I'm an invitation designer in Los Angeles California and several months ago I decided to launch ** Events. I've successfully planned social events for friends and family for many years and I decided to give it a go but I'm not sure how to promote my business. Can you help? I know you're on the other side of the world but who says you can't mentor from the other side of the world (smile). What do you think?"

Dymeesha, Los Angeles, California


Hi Dymeesha,

Thanks for the blog love!

My best advice is to immerse yourself in all things "events". If you know your particular focus (weddings, corporate, meetings, etc...) a good place to start would be to look into educational opportunities. By taking an industry related course, not only can you benefit from the knowledge you'll acquire, you can put yourself in a position to meet some of your peers. It's really important as you're building your business to develop a network of individuals, professionally, that want to see you succeed and understand your "plight".

Once you learn the industry and develop a game plan for how you're going to "attack" your new venture, begin to attend networking events. The only way people are going to know you, is to see you. Begin to network and introduce yourself and your new business to your industry colleagues and really try to build your brand.

Hope this helps and best wishes with your new venture!

2 comments:

Kelly, Your SW Florida Destination Wedding Planner said...

Very well written response Isis!

Karen said...

Dear Isis,

My name is Karen Knapper, and I am a regular reader of your blog. I am interested in starting my own event planning business and wondered if you have any initial advice for the first steps I should take.

I have worked in the fashion industry as a merchandiser and buyer. I currently work for a beverage manufacturer (in the New Orleans area) and perform corporate event planning as part of my many job responsibilities, but am more interested in social event planning, particularly weddings.

Do you have any suggestions as to how I should get started?

Thanking you in advance,