Favour of a Reply-1

"Dear Isis,

I know you're probably really busy planning events and have very little time to answer questions, however, I love your blog and I read it daily and finally decided to press my luck. I'm an invitation designer in Los Angeles California and several months ago I decided to launch ** Events. I've successfully planned social events for friends and family for many years and I decided to give it a go but I'm not sure how to promote my business. Can you help? I know you're on the other side of the world but who says you can't mentor from the other side of the world (smile). What do you think?"

Dymeesha, Los Angeles, California

Hi Dymeesha,

Thanks for the blog love!

My best advice is to immerse yourself in all things "events". If you know your particular focus (weddings, corporate, meetings, etc...) a good place to start would be to look into educational opportunities. By taking an industry related course, not only can you benefit from the knowledge you'll acquire, you can put yourself in a position to meet some of your peers. It's really important as you're building your business to develop a network of individuals, professionally, that want to see you succeed and understand your "plight".

Once you learn the industry and develop a game plan for how you're going to "attack" your new venture, begin to attend networking events. The only way people are going to know you, is to see you. Begin to network and introduce yourself and your new business to your industry colleagues and really try to build your brand.

Hope this helps and best wishes with your new venture!